Giordano grows stronger in Qatar

Giordano, the global apparelretailer with over 20 years of presence in the Middle East and 260 stores across the region, is expanding in Qatar aiming to have at least 10 stores by 2016.

“We are growing from strength to strength in Qatar. We have recently confirmed a shop in the Mall of Qatar adding to the current six stores and on track to have 10 by 2016. Being in a fast-changing world, Giordano is also quick in adapting as we update our look via renovations of our stores and offering essential but fashionable products. We have just completed the renovation of one of our popular stores in Doha City Centre. With Qatar’s economy also growing fast, Giordano hopes to open more stores to serve the growing population of the state,” said Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International.  

Apart from its stores, Giordano has also rolled out its online shopping at www.giordano-me.com to extend availability of products to customers. With the convenience of shopping from home or office, Giordano customers are offered options to pay with credit cards or cash on delivery. Giordano in Qatar has a huge customer base for its loyalty programme World Without Strangers (WWS) counting 10,000 members currently and is growing every month as front-end staff actively recruits customers. WWS customer loyalty programme contributes significantly to the overall business of Giordano, reflecting not only the popularity of the brand but the trust of customers who continue to patronise the products.

“We want to bring Giordano closer to our loyal customers and the expansion of our store locations and online shopping complement very well. Giordano will continue to operate and expand to bring our products that are known for its quality, simplicity and innovative fabric.  Another key element to our success is the excellent customer service provided by our staff on ground who are knowledgeable about our products and more than happy to assist a customer in making their choices,” concluded Chugani.